Balance is used to establish a feeling of consistency and a harmonious layout. A page is balanced when the elements of the display come to a physical equilibrium and the page is equally weighted around a particular axis.
In other words, the “physical weights” of the design elements should equal out across the page. Balance is a particularly tricky issue when dealing with the dynamic nature of web pages.
Therefore, it is even more critical to establish a well-balanced framework for your page if you are to stand any chance of succeeding when dimensions start changing.
Symmetrical or asymmetrical layouts can be used to achieve a balanced page.
While symmetrical pages lend themselves naturally to a sense of balance, asymmetrical pages can be unique while still achieving a sense of balance. A well-balanced display will greatly enhance your ability to establish focus and guide the movement of the user’s eye across the page.
To develop a well-balanced page, begin by identifying a central axis along which the page will be balanced (this is often a vertical axis in web site design because the horizontal structure is more constrained than the vertical structure).
Arrange the information and data about the axis so there are equal weights on both sides of the axis. View the page from a distance or blur the image by squinting slightly to ensure that the visual weight is indeed even.
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