Web Page Ethiopia

Repetition means to have some element or aspect of the design repeated throughout the design space. It is all about consistency. In fact, it is consistent repetition that brings about a unified design space.

Having consistently repeated elements throughout the design space reinforces the structure and identifies your site as a cohesive whole. It is a continuous effort that brings about the unity of the design.

Repetition is often found throughout a great design. Some of the important elements to repetition include headlines and titles that use the same typeface, weight, and size; shapes that are consistently used and vary on one dimension (e.g., size); and bullets that use a consistent design element (e.g., a circle) and are used in a consistent fashion throughout the site.

Repetition can enhance perceptual grouping and reduce visual search time for the user. At a more practical level, it directly contributes to usability by minimizing download times through caching.

Repetition reduces clutter by reducing the number of unique items in the display and lending a low-level graphical structure to the page, while at the same time presenting a visually stimulating layout.

Repetition of elements also has a very practical application. By using the same graphic in various positions on your page, you may reduce the download time by limiting the number of unique graphics on the page.

Often, when an element is used in several places on one page or on several pages, the image becomes cached on the user’s local machine. This means that the next time the use needs to get that image, it is retrieved from memory on the user’s local machine rather than having to be downloaded across the network.

Finally, repetition can be used to establish branding of your site. For example, repeated logos can help to establish a brand identity while at the same time reinforcing to users that they are at the proper site.

In summary, you’ll want to use repeated elements on your page for the following: to develop a hierarchical structure according to the location, size, and hue of the repeated elements; to reduce download time for unique graphics by having repeated elements that may be cached locally; and to facilitate branding.

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